English - Unit 1: The Ad Agency Challenge - LESSON PLANS - Year 6

Tired of spending your weekends planning? Transform your Year 6 English lessons with this complete, 9-week inquiry-based unit that brings persuasion, media literacy and the excitement of the advertising world to life!

Step into the world of "Unit 1: The Ad Agency Challenge," a comprehensive English unit designed to save you time and deeply engage your Year 6 students. This unit focuses on building a strong foundation in critical media analysis and persuasive communication: understanding bias, mastering rhetorical devices, utilising visual grammar and creating professional multimodal texts.

Packed with creative, hands-on activities, this unit will transform your classroom into a dynamic, inquiry-based "Ad Agency" where students don't just learn about persuasion—they become Creative Directors, Copywriters, Video Editors and Media Analysts working together to launch a winning campaign.

What's Inside?

This 9-week unit is meticulously planned to help you deliver exceptional English lessons with confidence. You will find:

• 9 Weeks of Engaging Lesson Plans: Guide your students through a journey of discovery, from becoming 'Bias Detectives' conducting blind taste tests, to performing 'surgery' on junk mail to find power words, burying boring vocabulary in a 'Word Funeral', storyboarding cinematic camera angles, and showcasing their campaign at the final 'Agency Pitch'.
• Australian Curriculum Aligned: This unit is fully aligned with the Year 6 English curriculum. It explicitly covers key content descriptors including AC9E6LA02 (Objective/Subjective & Bias), AC9E6LA06 (Vivid Verbs & Modality), AC9E6LA07 (Visual Grammar & Images), AC9E6LA08 (Figurative Language), AC9E6LY01 (Analysing Media Texts), AC9E6LY06 (Creating Multimodal Texts) and AC9E6LY07 (Spoken Presentation Skills).
• Hands-On & Experiential Learning: Foster genuine understanding with interactive and creative activities that make persuasive concepts memorable and impactful. Imagine your students using "Bias Goggles" to understand perspective, using cameras to test high and low angles, recording voiceovers to practice prosody, giving peer feedback on script drafts and experiencing the pride of screening their final commercial.
• Built-in Assessment & Differentiation: Effortlessly monitor student progress through natural observation opportunities embedded in each activity. Every lesson includes clear support and extension tasks to cater to all learners in your classroom.
• Early Career Connections: Expose students to potential future pathways by weaving career education into every lesson. Connect activities to the work of a Marketing Director, Journalist, Copywriter, Art Director, Video Editor, Social Media Manager or Public Relations Specialist.
• Summative Assessment Task: Conclude the unit with a comprehensive "The Ultimate Pitch" task, complete with a student-friendly rubric for marking both the multimodal product and the oral presentation.

Cover Your Entire Year of English!

This is Unit 1 of a comprehensive 4-unit bundle for Year 6. Together, these four units cover all key aspects of the Year 6 English Curriculum, providing you with a full year's worth of engaging, high-quality English lessons focusing on:

• The Ad Agency Challenge (Persuasion, Media & Bias)
• The Author's Toolkit (Narrative Craft & Style)
• Global Voices (Literature, Culture & Context)
• The Truth Seekers (Informative Texts & News Reports)

Stop the endless search for resources and reclaim your time.

Download "Unit 1: The Ad Agency Challenge" today and ignite a passion for critical thinking and creative communication in your classroom!